Juan Carlo Rebranding – The President’s Message

President’s Message on Rebranding

Change is critical yet very substantial. Whether it is a complete
overhaul or a few adjustments, every company has to move forward.

A thriving company involves more than an enhanced or new logo. It
demands a vision that inspires clients, partners and others to see the
company in a new dimension. Through savvy marketing and better
quality control, I believe that reviving our brand will make us
stronger than ever.

This signi?cant milestone brings together the history and heritage of Juan
Carlo, reinforcing our commitment to continue giving luxury
service and world—class cuisine.

Our vision is to become a luxury brand by the year 2020 and we deemed it is
necessary to change our logo to make it appropriate to the branding that we
want to state. We make our logo a statement of what Juan Carlo embodies —
TO BE THE CATERER FOR THOSE WITH THE FINER TASTE. For us, this is
more than an advertising tagline. This is now our culture.

Some businesses or companies may take a 360 degree transformation and
change their name to start anew and some because they are rooting for a new acquisition.
This rebranding was made simply because, now more than ever, we know who we are and what we are dreaming of. I believe that this rebranding will de?nitely bring us to what we truly aim for.

We are Juan Carlo… and we cater to those with a ?ner taste.

ALEX MICHAEL U. DEL ROSARIO
President and Owner
Juan Carlo The Caterer, Inc.